U2…THEIR MUSIC AND THE NEW MEDIA!
October 26, 2009
Whenever Elvis or the Beatles were on Ed Sullivan, I’d get a call from my classmates to make sure I was watching. Not much has changed except it’s my Twitter pals and Facebook friends around the world who now make sure I’m tuned into a special musical event!
My friend New Media Joe (Klein), who did all the radio and TV spots for U2s “Rattle and Hum” advertising campaign, was the first to tweet me about it, and later sent me this e-mail.
“Artie…..Tonight was a VERY MONUMENTAL night for new media! YouTube streamed out the U2 concert from the Rose Bowl in Pasadena LIVE!
This was quite the event to be sure! A deal was made with YouTube for the rights to stream out the concert live. The concert will be available soon as a high-definition Blu-Ray DVD, so this is a total “win-win-win” for YouTube, U2, and NEW MEDIA!
The concert itself did not disappoint in any way, nor did the very well-produced “live” streamed video! (I am sure that all of the individual cameras and audio tracks were being simultaneously recorded so that they can be re-edited and remixed for the high-definition DVD release.) The “live switched” muilti-camera video streamed out on the YouTube feed was very well done and on par with the best of any live concerts I’ve ever scene on network, cable or satellite television.
At the height of the “buzz” during the live feed, there were as many as 9,000 tweets in the Twitterfall “queue” to be displayed! In the couple of years I’ve been using Twitter, I’ve never seen this kind of volume at any one particular moment or hour!
It would be interesting to see a stat on how many people tweeted about U2 and the webcast, It is estimated that TENS OF MILLIONS of people worldwide were watching the live YouTube stream! There must have been hundreds, if not thousands of tweets posted every second!
This is a great example of how new media can be employed to promote music! Create an incredible buzz through social networks like Facebook and Twitter and garner a huge worldwide audience by offering a well-produced, high quality live feed of the event itself. The “official” page on YouTube had links to purchase U2 music and merchandise, find out more about the causes and charities the band is championing and links to donate to the charities. On top of that, the whole event drives incredible amounts of traffic to the YouTube site (which hardly is starving for hits anyway) and becomes a promotion for the “up-sell” of the “premium content” (the actual high-definition Blu-Ray DVD of the event).
This really was a totally “BEAUTIFUL DAY” for NEW MEDIA! It’s now becoming clear that the internet is in the process replacing terrestrial, cable and satellite television as the primary delivery method for content. This transformation will only accelerate as broadband connectivity continues to spread and bandwitdth rates (the “speed” of the connections) improve.
“The revolution has not just begun, but is now in full gear!”
Copyright 2009 by Artie Wayne http://artiewayne.wordpress.com/2009/07/12/thank-you-for-one-million-hits/
HERE’S A DIRECT LINK TO THE U2 CONCERT ON YOUTUBE http://www.youtube.com/watch?v=V4QLFVrZ-fw
To reach New Media Joe email firstname.lastname@example.org
You can follow New Media Joe on Twitter www.twitter.com/newmediajoe
or read his company blog at www.newmediacreative.com/blog
Photo at top of U2 by Wally Skalij / Los Angeles Times / October 25, 2009)
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