IT’S AN AUTOTUNE WORLD!
December 3, 2009
There’s a new vocal effect that’s making it onto the soundtrack of our lives and it’s called Auto-Tune. You can hear it on roughly one third of all pop records out today. But trying to explain it is like “trying to tell a stranger ‘bout Rock and Roll.”
Here are four examples of how Auto-Tune is used. From Cher and “Believe” 10 years ago to Britney Spears who’s currently topping the charts with “3”. I’ve also included a couple of side trips to the hood with Snoop Dogg, where Auto-Tune has digitally given a melody to the spoken word, and to Jay Sean’s club smash “Down, Down, Down” where a new level of sophistication is reached with what some are already calling “a new Instrument”.
“BELIEVE” BY Cher http://www.youtube.com/watch?v=B5xsiKBJGW4
“SENSUAL SEDUCTION” by Snoop Dog http://www.youtube.com/watch?v=pKz-RXSeIYA
“3” by Britney Spears http://www.britneyspears.com/2009/10/official-3-music-video.php
EXTRA! TO SHOW WHAT CAN BE DONE WITH THE SPOKEN WORD, HERE’S VINCE THE SHAM-WOW GUY AND HIS PITCH AUTO-TUNED UP! http://www.youtube.com/watch?v=UWRyj5cHIQA
Copyright 2009 by Artie Wayne http://artiewayne.wordpress.com/2009/07/12/thank-you-for-one-million-hits/
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