CAN YOUTUBE SAVE THE MUSIC BUSINESS?
September 22, 2011
Every time I see a video by Lady GaGa, Justin Beiber, or Katy Perry and their millions of views on YouTube I wonder how much each of them are getting paid per play. I’m not so naïve that to believe that videos are just for promotion. I know that everybody is treated differently and it’s about time somebody speaks up about a money making machine that could save the entire music business!
Why can’t YouTube spread the wealth a little and give smaller artists, writers, and publishers a chance to participate in the gold rush?
Ironically, I was prompted to write this article by what happened to me with one of my songs “LITTLE CHRISTMAS TREE” (CLINTON, JR./WAYNE) by one of the biggest artists in the world, Michael Jackson. Last Christmas there were 27 different videos using my song up on YouTube, including Michael’s son Blanket’s version using his private family photos. The total views of all the versions were over a half a million and how much did I make out of it? NOTHING! NOT ONE PENNY!
I believe that videos can be the salvation of the music business, breathing new life into copyrights and perpetuating music that we love for generations to come, but it’s not going to be at my expense!Fortunately, I have quite a few friends who feel like I do and over the next few weeks you’re going hear a lot more about the brewing controversy and what we’re going to do about it!
In the meantime, I asked several friends of mine what they think about the future of music videos.
Russ Terrana, engineer or mixer of 89 #1 records for Motown, says, “it’s amazing the buzz you generated when you put up the MOTOWN VIDEO JUKEBOX. Artists, producers and musicians are reminded of great songs that are seldom played on the radio. What music publisher wouldn’t be thrilled to have a new way to get their their copyrights exposed?”
Russ…You’d be surprised!
My friend, and video director of my recent projects, Wedigo Watson, tells me stories about some of his videos that have been unfairly taken down off of YouTube and how he got them back up! http://restlessheartwanderings.blogspot.com/2011/09/slow-unraveling-of-you-tube.html
If you want to join the effort to get YouTube to treat everyone fairly…just leave a comment below or contact me privately and tell me your story. firstname.lastname@example.org
2011 by Artie Wayne http://artiewayne.wordpress.com/about-artie-wayne/
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SEE AND HEAR RUSS TERRANA’S 89 #1 HITS ON THE MOTOWN VIDEO JUKEBOX http://artiewayne.wordpress.com/2009/11/19/the-motown-video-jukebox/
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