My Brief Encounters With Herb Alpert And Jerry Moss And Why I Left A&M Records!

June 17, 2007

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One day in 1973, while driving down La Brea in Hollywood, I saw Jerry Moss waiting in line at Pinks hot dog stand. I leaped out of my car and introduced myself!

He was standing with Jack Daugherty (the Carpenters producer) They were both surprised and amused by my boldness…which led to both of them opening the doors of the A+M lot to me. As time went by, I became friendly with not only Jack, but with Richard Carpenter, John Bettis ( who co-wrote “Top Of The World”, “Yesterday Once More”and Paul Williams ( “We’ve Only Just Begun”, “Old Fashioned Love Song”). We would sit around Paul’s office, discuss music and play songs for each other.

About a year later, when the top position at Irving/Almo music became vacant, Paul Williams suggested to Jerry Moss that they consider me for the job.

In 1974, I left Warner Brothers Music and was asked to join the Irving/Almo publishing arm of A&M Records. The company had been run by Chuck Kaye, but Chuck had decided to take some time off. I was in the right place at the right time.

The following is the actual press release that Rondor Music (the parent company) put out to announce my hiring:

MOSS NAMES WAYNE EXECUTIVE DIRECTOR IRVING/ALMO MUSIC

Jerry Moss, president of A&M Records, has announced that effective March 15, 1974 Artie Wayne has been named executive director of publishing for Irving/Almo Music. He was formerly general professional manager and director of creative services for Warner Bros. Music.

Wayne was first discovered by Bobby Darin in 1959…who sent him to Donny Kirshner who had just formed Aldon Music with vet song man/producer Al Nevins. It was there that Wayne learned how to write songs from Carole King, Gerry Goffin, Barry Mann, Neil Sedaka and Howie Greenfield.

He went on to collaborate with Paul Vance and in 1963 co-wrote his first hit “Meet Me at Midnight Mary” with Ben Raleigh and produced Bell Record’s first hit with Joey Powers.

In 1965, Wayne went to Scepter Records with Ed Silvers, where he produced the Shirelles, the Kingsmen and the Guess Who. When Silvers moved to the coast to join Viva Records, Wayne stayed in New York.

Unable to afford to sign Nick Ashford and Valerie Simpson, whom he worked with at Scepter, he took the duo to Eddie Holland, who signed them to Motown. In the next four and a half years, Wayne and partners Sandy and Kelli Ross build Alouette Productions into the top New York administration and exploitation firm of the late sixties. They represented Quincy Jones, (Joey) Levine and (Artie) Resnick, (Gary) Geld and (Peter) Udell, Bobby Scott, Janis Ian, Ron Haffkine, Leslie Gore, Bo Gentry and Jerry Jeff Walker.

After moving to the coast in 1970, he contributed pieces to Rock and Fusion magazines and reviewed acts for Cash Box before joining Viva Music as professional manager.

For the last three years, Wayne has been general professional manager and director of creative services for Warner Bros. Music. He directed the New York, Hollywood and Nashville professional staff, which has been dubbed “The Warner Raiders.” During those years, they represented the works of America, Badfinger, Jackson Browne, Bob Dylan, the Faces, the Fifth Dimension, the Kinks, Gordon Lightfoot, Mahavishnu John McLaughlin, Joni Mitchell, Van Morrison, Graham Nash, Randy Newman, Stephen Stills, John Sebastian, Sly and the Family Stone, Jimmy Webb, Neil Young and many others.

He spearheaded campaigns that resulted in multiple recordings by Three Dog Night, the Lettermen, Bobby Sherman, the Jackson Five, Johnny Winter and Art Garfunkle. His “Raiders” were also responsible for over 50 “cover” records of “Theme From Summer ’42” before the composition received a Grammy or Academy Award nomination. In 1973 the company boasted 55 chart singles and representation in the average of 33 chart albums every week.

More recently, Wayne acted as musical consultant on Warner Bros. Films’ “Cleopatra Jones” which resulted in two top 20 records by Joe Simon and Millie Jackson.

Although his time only allows him to be an occasional song writer, over the years he had nearly 200 of his own compositions recorded, including, among others, titles by Aretha Franklin, Bobby Darin, Jose Feliciano, Chi Coltrane, Rick Nelson, the Jackson Five, Miriam Makeba, Tiny Tim, Wayne Newton, and most recently, the much-covered “Flashback” (co-written with Alan O’Day) with chart records by the Fifth Dimension and Paul Anka.

My first day at the office I found “I Honestly Love You” and sent it to Olivia Newton John https://artiewayne.wordpress.com/2006/09/13/olivia-newton-john-tries-to-squeeze-one-more-hit-out-of-jeff-barry-and-artie-wayne/

The following week I discovered and signed Rick James
https://artiewayne.wordpress.com/2006/08/26/rock-and-roll-heaven-soars-on-internet-tribute-to-croce-perren-and-james/

I had a chance to work with Brian Wilson https://artiewayne.wordpress.com/2007/03/29/brief-encounters-with-brian-wilson/

I didn’t have a chance to work with Billy Preston https://artiewayne.wordpress.com/2006/08/25/rock-and-roll-heaven-rocks-internet-special-tribute-to-cash-pitney-preston/

Got to work with my old pal Jeff Barry https://artiewayne.wordpress.com/2007/02/10/jeff-barry-i-honestly-like-him/

Became friends with Barry White  https://artiewayne.wordpress.com/2006/08/28/a-very-special-tribute-to-barry-white-mickey-most-and-jimi-hendrix/

During a time when women were treated unequally in the music business, I did everything I could to give talented, qualified women a break. I promoted my Secretary, Margo Matthews, to the Head of the Copyright Department where she remained for over 30 years.

Brenda Andrews, had been a secretary for seven years before I arrived. Not only did she have a good song sense, but she was showing songs in the catalog and getting more covers than anyone on the professional staff! I doubled her salary and made her an official songplugger. I’m happy to say that she retired a few years ago after becoming senior Vice-President of the company!

Lance Freed, the son of disc jockey Alan Freed, was fairly new to publishing at the time, but had potential. He ultimately became president of the company, a position which he still holds today.

I was told by Jerry Moss when I was hired that I was in charge of the World Wide Publishing operation, only to find out from one of A+M’s lawyers on the eve of my departure to Europe, that I was only in charge of the operation in the US!

Jerry was out of the country, so I couldn’t get this “mistake” straightened out. Besides, I had a meeting in London the next day with Richard Branson to make him an offer to buy his company…Virgin Records.

(To Be Continued)

Copyright 2007 by Artie Wayne

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10 Responses to “My Brief Encounters With Herb Alpert And Jerry Moss And Why I Left A&M Records!”

  1. alex lang Says:

    hello artie my m8 !
    this was a truly fascinating read that i enjoyed immensely !
    what a life you have had my man !

    cheers

    alex

  2. steveo Says:

    wow, fascinating stuff, Artie… Am waiting for part 2 now!I remember going to some of these offices you mentioned….
    : )

    Steveo

  3. Zen Wizard Says:

    That’s one star-studded life.

    Hope the royalty checks still trickle in…

  4. Barry Korkin Says:

    Wow, I wish my announcement when I got on board in ’71 was that spectacular, and straight from Jerry, too.

    Where are you these days, Artie? Give me a call; I’m in the catalog division of Universal which owns the A&M catalog, and, of course, you know the publishing is also under our other division. Ph. is 310-865-5154

    Regards.

  5. Jack Carone Says:

    Artie, long time no see, figured I’d run into you on the street, not the net. Gives me chills reading this stuff-thanks!–JC

  6. Chris Grimes Says:

    Artie Wayne, how are you. “Shadow Man” great song
    we played it for years. we had to rewrite it somewhat
    because we only knew one verse. doug and I are stii playing and touring. just got back from Palm Springs.
    corp. gigs. you know. pain in the ass but great money.
    hope everything is going well. drop me a line and let me know what you’re doing when you get a chance.
    Best, Chris Grimes

  7. Rob Says:

    Very interesting article, and it must be fascinating to know of and be in contact with so many celebs and producers.

  8. Harry Says:

    Artie, I couldn’t stop reading your legendary life! You have lived a life I have dreamed about! Just to know Herb Alpert and Jerry Moss in itself is anyone’s dream!

    Three Dog Night, Bobby Sherman, the Jackson Five, Art Garfunkel and Gordon Lightfoot!!! WOW!!!

    Hmmm…I have this innate talent to pick future winners, having an ear for music. I could easily be an excellent producer! Can you please give me some pointers, please? I am providing my email address…


  9. I was told by Al Marks that you may be able to locate a reel done at ALMO Sound for Derek Alpert, Irwin Pincus and George Costello sang by Colleen Murray
    probably mid to late 90s
    Tracks:
    GOING BACK
    HARD LOVE
    WOMAN ON FIRE
    Let me know Artie
    661/294-0160 fax and phone
    or e-mail

  10. Tim Magee Says:

    OK, now you have me locked in. What happened next? Where can I find the rest of the story? Also, have you read “Always Magic in the Air” by Ken Emerson. It is a detail story of the Brill Building history.


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