I’VE GOTCHA’ COVERED!

November 9, 2011

When I was a song plugger back in the ‘60s for Warner Brothers Music, in addition to getting new songs recorded by the hottest artists on the charts, we had to get songs from our catalog cut as well as songs from current films to help promote the movie every time it was played on the radio.

I remember the Warner Raiders (which I nicknamed my professional staff) got over 100 cover records on “The Summer Knows- theme from “Summer of ‘42”, in a three month period, which earned us a lot respect. We also had unexpected hits from the catalog when I updated songs like “You’re 16” for Ringo Starr or super creative casting ideas like getting Al Green to cover, “How Can You Mend A Broken Heart”.

Today artists and managers realize that song writing and  publishing royalties are sometimes the only source of income from their “Multi-Platinum” CDs, since the  artist is usually charged with everything a company can get away with, including the making of million dollar videos.

When I think back, I remember hearing stories about Beatle manager, Brian Epstein sitting down with Lennon and McCartney and forcing them to write more original songs for economic reasons…Andrew Loog Oldham convinced Jagger and Richards to do the same, which changed the musical direction of two of the greatest “cover” groups of all time!

And speaking of covers, I was there with “Papa” Joe Jackson, the day that Michael and the Jackson 5 left Motown. They were weary of being forced to do “covers” on their albums and “other peoples songs” on their singles. I was able to help Joe get a $25,000 dollar advance, within 48 hours for their sub-publishing around from Freddie Bienstock, for world rights to  songs that were yet to be written by unproven writers (Michael, Randy, and Jackie). The deal ultimately included “Beat it” and most of the compositions on the “Thriller” album!!.

Okay…Okay, The world’s a better place because of these self-generating artists…but how many artists
today are capable of really writing “Great” songs all the time? I’d be happy as a music lover and consumer to have a couple of familiar songs on every CD that I buy. Maybe even one I could sing along with.

I’d like to hear Bruno Mars sing, “Wonderful, Wonderful”, Katy Perry do “MacArthur Park”, Bono and Mary J. Blige kill, “Ain’t No Mountain High Enough” for starters.

WHAT SONG FROM THE PAST WOULD YOU LIKE TO HEAR REMADE TODAY AND BY WHOM? (YOU CAN LEAVE YOUR SUGGESTIONS AND COMMENTS BELOW THE ARTICLE)

Copyright 2011 by Artie Wayne https://artiewayne.wordpress.com/about-artie-wayne/

EXTRA! EXTRA! NOW YOU CAN BUY MY NEW BOOK ,“I DID IT FOR A SONG” AT AMAZON or Barnes & Noble or from Smashwords

BACK TO ARTIE WAYNE ON THE WEB! http://artiewayne.com

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11 Responses to “I’VE GOTCHA’ COVERED!”

  1. Barry Oslander Says:

    Red Red Wine by Neil Diamond Any many County acts cound have this Carted be the act new or one that has been around for 25 years….


  2. OK I’ve been pushed a bit to say this. I can’t imagine by whom! Veronique Sanson’s and my song Emotion for Adele and Beyonce. Truthfully I’d appreciate any resurrection of this song. Tom Snow and I wrote a song Dialogue recorded by several people, but it has never been done as a duet, which I think would show off its full potential. Any suggestions?

  3. Robbie Leff Says:

    “98.6”

  4. Seth Greenky Says:

    “Please Don’t Let Me Be Misunderstood” (The Animals)

  5. John Scott G Says:

    “Radioactive” by Scott Wilk and the Walls.

  6. John Harrold Says:

    Decades ago, I mentioned to Bonnie Koloc that I would love to here her sing a very soulful version of “Midnight Hour”. I also mentioned to Megon McDonough, that I thought that I would have loved to here her do a sarcastic version of “SPCLG (Society For The Prevention of Cruelty To Little Girls)” originally done by The Society Girls on Vee Jay.

  7. John Harrold Says:

    I always like it when a fast song is done slow and vice versa. I would love to hear Marianne Faithful to slow sultry version of “Journey To The Center Of Your Mind”.

    I have to stop now, or I will be thinking of songs all day.

  8. Malcolm Collins Says:

    would love to hear He’s the Kind of Boy you Can’t Forget

  9. Wedigo Says:

    Neat article, Artie and seeing others’ suggestions for cover songs was half the fun. I can’t think of any particular favorite right now that I’d like to see covered…there’s just too many.

    One reason I collect so much used vinyl is that I’m always finding some cover version of a song and get motivated to upload these to You Tube (I’d say out of about 700 songs I’ve uploaded, about 90% are primarily cover songs).

    As someone else has noted…I also like hearing songs that were originally uptempo, then slowed down…as well as the other way around.

    Thanks again for a great topic/article.


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