Breaking The Motown Sound Barrier- Part Two In The Series – What’s Goin’ On?

Although Motown had been having hits produced in Hollywood for the Jackson Five and Michael Jackson, the move to the West Coast from Detroit allowed Motown more time and money to develop new artists, like the Commodores, Lionel Ritchie, and Thelma Houston, songwriters like Michael Masser, Patti Dahlstrom, and Clifton Davis. The producers that came into their own during that time, included Freddie Perren, Deke Ritchards, Fonse Mizell, Hal Davis, Jerry Marselleno and Mel Larson. Only a handful of those who had hits back in Detroit were able to make a successful transition. the first was Marvin Gaye, who initially met with resistance from Gordy when he delivered his landmark album, “What’s Going On’?” Berry wanted to continue his persuit of “The Sound Of Young America”, making “crossover” singles that dominated the charts. Marvin, on the other hand, wanted to push the envelope with a socially relevant concept album. My friend, Jobete staff writer Al Cleveland, told me that when he heard Marvin working on a new track in the studio, he stuck his head in the door and asked, “What’s Going On?” This led to their collaboration on a song that defined a generation!

Although I was General Manager and Director of Services for Warner Brothers music, I was up at Motown so often people thought I worked there. I would sit in the outer office flirting with the receptionist, waiting to see what producer or artist would walk in next. I remember meeting writer producer Norman Whifield (“I Heard It Through The Grapevine”, ” Cloud 9″) that way. After briefly, but enthusiastically, discussing his body of work he invited me into his office to listen to a track he was starting to work on. I sat there and listened to a track for twelve minutes that consisted of only of an electric bass and percussion and was a bit confused. I asked him if there was a song that went along with it? He started the track again…and sang, “Papa was a Rolling Stone”

Around the same time I cornered Freddie Perren in an elevator, who was cutting Jermaine Jackson and convinced him to cut a Warner Brothers standard, “I Only Have Eyes For You”. I also got Hal Davis to produce “I Want To Be Happy”, from the Broadway revival of “No, No Nannete” for Michael Jackson, which eventually went to newcomer Lionel Ritchie.

Although I was starting to get cuts…they they were slow to be released. Ed Silvers, President of WB Music, thought I was spending too much time at Motown and doubted I’d ever get any of our new material covered. I couldn’t give up now, so in an accelerated effort I got Hal Davis to cut “Doctor My Eyes”, which Jackson Browne wrote and Michael Jackson took to the top ten in the U.K. As my friendship grew with Jerry Marselino and Mel Larson, who produced a top ten hit with Michael on “Rockin’ Robin”, I suggested that they cut as a follow up, “Little Bitty Pretty One”, which I had no interest in. I knew for certain that I had their attention when it became a hit…but I wanted to wait for the right opportunity to present them with an original song that I really wanted them to cut.

In the meantime, over the next few weeks Norman Whitfield let me hear “Papa Was A Rolling Stone”, in it’s various stages of development. There were layers of vocals put on and taken off, sections editited or deleted, countless re-mixes, and finally the last step…the mysterious mastering that set Motown apart from all the rest! That’s when I met Iris Gordy, head of Quality control, who allowed me to watch and listen as she performed her magic!

The Temptations classic was finally released and zoomed up the charts. I remember running into Norman Whitfield in the lobby of Motown, the day the song hit number one on the Billboard charts. He was livid that he had written and produced another smash for Motown…and Berry Gordy hadn’t even called to congratulate him…it was never like this back in Detroit!

Berry’s new aspirations, producing films and his obsession with making Diana Ross a movie star, brought new problems along with new priorities. For the first time in Motown’s history his relationship with everone he had worked with at the label seemed to be on shakey ground! (to be continued)

RICK JAMES R.I.P. ROCK N PERPETUITY!

RICK JAMES  2/1/48 – 8/6/04

When I was running Irving/Almo music in the early 70s, a young Black man walked into my office, dressed from head to toe in a Psychedelic leather outfit and dreadlocks. His name was Rick James, I didn’t know him, but he had been so engaging on the phone that I agreed to listen to his music. He flashed a confident smile as he handed me a demo of a new song he had just recorded.

I put the needle on the steel acetate…and when the intro started I leaped out of my seat onto the dance floor, I had built in my office upon a 12 year old Michael Jackson’s suggestion. I’ve never been one to conceal my enthusiasm in front of a writer or singer. I was so excited by what I’d heard I could have danced on the ceiling!!

I thought the demo Rick made of “I Love my Mama” was good enough to be a master …and so did Kip Cohen, head of A+R at A+M, when I brought it in to him. They signed him to a record deal while I signed him to an exclusive songwriters contract for 5 years.

It was always a pleasure to hang out with him or see him working around
the A+M studios. He was still developing the fusion of Rock and Funk, he became famous for a few years down the line, and I would really look forward to everything he wanted to play me. He was hardworking and dedicated…the kind of a guy who would do anything it takes to make him a Rock star.

Unfortunately, it didn’t happen for Rick James at A+M. It took a few more years of development and the Power of Motown to put him up where he belonged. Through the years when I’d run into him, he’d tell whoever he was with that I was the guy who discovered him and gave him a chance. I’m proud to have played a small part in his career…but I’m even prouder to have been his friend.”

From my forthcoming book, “I Did It For A Song”
Copyright 2009 by Artie Wayne
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