IT’S SUMMERTIME, AND THERE’S A “CRACK IN A STAR ON HOLLYWOOD B’LVD.”
December 1, 2006
Once upon a time a publicist would warn their female clients not to be photographed exiting a car if they weren’t wearing underwear…now they warn them not to be photographed like that unless they shave! We’re living in an era where publicists rule and manipulate our perceptions…usually without us ever knowing it.
Look what happened when Tom Cruise terminated his long time public relations Ace, Pat Kingsley and hired his sister. The wall that had carefully been created around him quickly started to erode, and we saw Tom for the first time in all of his Scientological glory!
Now I have to hand it to Michael Richards for hiring publicist Howard Rubenstein, who has deep ties in the black community, to get him off the hook for using the “N” word against hecklers. Now the ball has been picked up by Rev. Al Sharpton and Rev. Jesse Jackson, who have forgiven Richards and consider his actions just a symptom of a larger social sickness in America. Last week the three unlikely compadres and African- American Congresswoman Maxine Waters called for the word Nigger never to be used again by rappers, filmakers and comedians!
That’s obviously a great idea, pioneered in the 60s by comedian Lenny Bruce in a routine that trivialized the word. A similar concept was embraced and promoted in the 70s by Richard Pryor after a trip to Africa, where he experienced Black pride for the first time. Wait a second…Michael Richards, suddenly is no longer on the hot seat and has become somewhat of a hero! Has he repented enough, or should his skin be chemically darkened then made to live in a Harlem project for a year as penance for his rant? What about the publicist, Howard Rubenstein, who came up with this brilliant scheme? I think he should go to Washington and made chief of staff and paint pretty pictures for us, until we all figure out what’s going on!
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