Today I was planning to pitch a radical promotion idea for Tommy James (“I Think We’re Alone Now”) who’s about release a book, “Me, the Mob, and the Music”, but the “Balloon Boy” incident stopped me in my tracks!

I was going to propose that Tommy start using Twitter to let his fans know his every move up to the release of the book…then send one last message that says, “This will be my last “Tweet” for a while, I’m going into the witness protection program.”

Then go silent for three days.

Can you imagine the media frenzy…the world wide speculation? The attention “Me, The Mob, and The Music”, would get? But when Tommy returned and innocently said, he was “only kidding”, and needed some time to himself, would he be greeted by adoring fans throwing “Crimson and Clover”, or a torch bearing mob tired of media “Hanky Panky”?

I’m sure Tommy will get a laugh out of my “plan” when he hears about it, but he’s one artist who doesn’t need any gimmicks to get the attention he deserves. Here he is performing one his biggest hits “CRYSTAL BLUE PERSUASION” and you’ll see what I mean.

Copyright 2009 by Artie Wayne

For complete story of Balloon Boy Hoax.

For Tommy James